Starting in August 2019, I’m 13 years old, and 'ROYALTY BALANCE' is my first 'clothing brand.' The idea behind it is to create a balance between royal wear and streetwear. I quickly find out how much I love all of it, and after a little while of learning, I start to think I know everything about everything. I course-correct, start from scratch, and release the new line 'SCARCE' in November 2019. The reason for this name is that it represents something scarce in the world, not overly abundant. After a while, I’m still designing under SCARCE, trying to find my identity and experimenting, but nothing is working out. Friends are telling me they aren’t supporting me because I keep changing identities, but I know I don’t want to stay with 'SCARCE.' At this point, I know I want my last name in the brand name. In December 2021, I decide to drop everything and just learn everything there is to learn about the industry. I’m studying my favorite brands, artists, and photographers, finding my artistic style and direction. I returned with ENO MASABO© in February 2023, over a year later, and the rest is to come...

Creating something enduring

Trust us, this isn’t our side hustle.  We’re doing it